Sandy Hook families sue gunmaker in products liability case

Families of the victims of the 2012 Sandy Hook massacre have brought a products liability lawsuit against Remington, which manufactured the assault rifle used by gunman Adam Lanza. The families allege that Remington advertised the assault rifle, a Bushmaster AR-15, as a “combat-style weapon” for civilians, and that these marketing strategies encouraged an unsafe and illegal manner of using the gun.

Gunmaker’s Marketing Encouraged Violence

The victims’ families point to Remington’s commercials and slogans for the Bushmaster, which implied that the weapon was to be used by consumers against “enemies.” Plaintiffs argued that the military-style gun is designed as a combat weapon, yet Remington specifically marketed it towards civilian consumers. The advertisements for the Bushmaster showed military personnel using the gun, and yet the ads themselves were specifically targeted towards civilian consumers. Plaintiffs claim that this type of imagery encourages civilians to use the gun in a combative, assault-like manner against others.

Related: Our Nashville products liability lawyers recently covered updates in products liability lawsuits against gunmakers in this post

Theory Behind the Product Liability Lawsuit

Under product liability theory, a manufacturer may be responsible for harm caused by their product due to design defects, manufacturing errors, or advertising that encourages consumers to use the product in an unsafe or even illegal manner. Plaintiffs’ suit originally alleged, in addition to the harmful marketing claim, that the gun itself was designed in a manner likely to cause harm to individuals. Counsel for Remington argued that federal law, specifically the Protection of Lawful Commerce in Arms Act, protects firearms companies from liability for crimes committed with their weapons. On these grounds, the lower state courts dismissed the lawsuit. The victims’ families appealed the case to the Supreme Court of Connecticut. On Thursday, the court ruled to allow the suit to progress on the grounds that Remington’s marketing, rather than its manufacturing, threatened the public health and safety.

The court relied upon Connecticut’s Unfair Trade Practices Act, which prohibits advertising that is fraudulent, misleading, or that encourages consumers to use products in an unsafe manner. The state law expressly prohibits advertising that encourages violent behavior, and allows suit to be brought by “any person” who suffers harm from unsafe advertising in the state. Therefore, although Remington cannot be held vicariously liable for manufacturing the weapon used in the Sandy Hook massacre, the company can be sued by the victims’ families on the grounds that its marketing strategies encouraged unsafe consumer behavior and improper use of the gun.

Product Liability Lawsuit Against Gunmaker Remanded to State Court

The case is remanded back to the lower Connecticut court to proceed under the theory of marketing liability. An ultimate decision on the issue is not expected for many months, though several of the plaintiffs have voiced their relief that the suit will proceed, as well as their intention to continue seeking justice for their family members through the court.

I or a loved one have been injured by a product as a result of misleading marketing. What should I do?

Contact the Nashville products liability attorneys and Tennessee personal injury lawyers at David Randolph Smith & Associates. Let our experienced attorneys hear your claim and offer expert advice on the next steps to take with your case.

Over $500 Million
Recovered Since 1993

We've Helped Thousands of People Just Like You

We are known for getting life-changing results and fighting to make our communities safer.

Why Choose Us As Your  Attorneys?

With us on your side, you can focus on what’s most important – your recovery.

Decades Of Experience

Decades Of Experience

Our Nashville attorneys have over 75 years of combined practice handling cases involving personal injury, medical malpractice, civil rights, medical device lawsuits, wrongful death, and much more.

Excellent Reputation

Excellent Reputation

DRS Law is a well-respected law firm in Nashville and throughout the U.S. Founder, David Randolph Smith, has been selected as a Mid-South Super Lawyer, named one of the Top 100 attorneys in Tennessee in all fields of practice, and is included in the Best Lawyers in America guidebook.

Small Case Volume

Small Case Volume

Unlike many Nashville firms or lawyers that handle a large volume of cases, we concentrate our expertise on a select few cases. With this, our attorneys ensure that every step is taken to obtain the most favorable outcomes for our clients.

We Prepare For Trial

We Prepare For Trial

Every case is meticulously prepared for trial by our trial team and support staff in order to maximize the recovery for our client, whether by settlement or trial verdict. Our proven track record of success has resulted in multi-million-dollar settlements and judgments in a wide variety of individual and group cases.

What to Expect

Our Legal Services Are Completely Personalized To You And Your Unique Needs

01  Free Consultation

Our top-rated Tennessee personal injury lawyers provide free, no-pressure case evaluations. We will help you determine if you have a case and will answer all your questions in plain English. We never charge any fees until we win your case.

02  Personalized Service

If we take your case, it’s because we believe we can help you. We will get to work outlining a strategic plan of action. We want you to feel taken care of during this difficult time — whatever questions you have, we’re here with answers. Frequent check-ins ensure you are comfortable with the progress of your case.

03  You Get Paid

We are passionate about the success of your case and will give it the close attention and focus it deserves. We find solutions that other lawyers miss, discovering key facts that help you win. We call upon our gifts in storytelling to argue your case with passion and conviction so you get the compensation and justice you deserve.

What Our Clients Say